I see myself as a bridge between the ambiguity of creative process and the rigidity of market viability. My professional journey started as an architectural designer and I sharpened both my business and design skills at Prophet and frog. From design, to brand, to strategy consulting, my experiences have opened my eyes to the power of applying human-centered design principles to tackle challenges throughout my professional life. At any one time, I filled the shoes of a discerning Hamptons homeowner, a hungry millennial craving a burrito, a luxury car dealer in Manhattan, and a parent of a child with ADHD. In every case I anticipated the needs of each individual and translated those abstract qualities into tangible results that advanced their experience of the world.
Currently, I am an MMM student at Northwestern's Kellogg School of Management and McCormick School of Engineering pursuing a dual degree (MBA and an M.S. in Design Innovation). As I continue in my career, I will leverage my design and business skill sets to drive solutions grounded in desirability, feasibility and viability.