AFTEE Visual Identity

Fall 2012 | Hamptons, NY

AFTEE is a charitable organization that unites and supports the non-profit organizations of Riverhead, Southampton, Southold, Shelter Island & East Hampton, raising awareness of their role in making the East End of Long Island a better place to live. AFTEE generates new and creative sources of funding and organizational support for these not-for-profit establishments. 


My relationship with AFTEE began while working at Bates Masi Architects. AFTEE approached the firm to design a logo for their new organization. Under the supervision of senior management, I was able to develop the winning logo design. Since then, I have continued the relationship with AFTEE to support their design needs, including the ticket design for their annual summer concert. 


The inspiration for the logo design came from the rich heritage of the East End of Long Island. The mark is a continuous rope with five points, representing the five East End townships that are affiliated with AFTEE. The type is reminiscent of the mid-century modern design which has become a part of the vernacular of the East End.