Dual Dealership Design

June 2015 | Prophet Senior Designer


Prophet's goal was to help Alfa Romeo re-enter the US market and grow substantially by creating an elevated Alfa experience inside a dual brand Fiat dealership. This branded space would appeal to competitive owners, new customers and the existing Alfisti fan base in the US. The design leveraged immersive digital technology to create a signature brand experience.


My role on the proposal was to design and develop the interior of the Alfa “shop-in-shop.” I also played a key role in integrating digital technology into the physical environment. The resulting design effectively delivered an omnichannel customer experience.