First Class Lounge
July - August 2013 | Prophet Designer
Cathay Pacific planned to update the entire first class experience in the Hong Kong International Airport. Prophet’s proposal took a holistic approach, combining an updated brand strategy, visual system, and environmental design in an effort to create a catalyst for “real connections.” My role as a member of the architecture team focused on the branding of the lounge itself. We emphasized the concept of “real connections” in every aspect of the space. Digital screens displayed custom travel information, connecting travelers to the Brand. Communal seating allowed for informal gatherings, connecting travelers to each other. A premium tea bar featured locally sourced teas, connecting travelers to the city.