Prophet Brand Strategy
December 2012 - June 2016 | Senior Designer
Prophet is an interdisciplinary brand consultancy with a focus on helping their clients to grow better. Prophet’s unique approach integrates a traditional consultancy with other disciplines to offer a wholly transformative brand strategy. Prophet’s design practice employs this strategy-led approach to tackle complex design challenges without losing sight of the overall brand direction.
As a Senior Designer, my role was to utilize this unique strategy-led approach and apply it to retail and workplace environments. I have served a wide-range of national and international clients including Maserati, Qdoba, Samsung, Abbott, Abbvie, ConocoPhillips, McDonalds, Electrolux and others. As a Senior Designer I have assumed a leadership role by mentoring junior team members and overseeing their work. I have also developed lasting client relationships by presenting our team's work, attending site visits, and being the primary contact for everyday project concerns.
The projects below are a representative sample of my work as a designer at Prophet. This page will be updated as more projects go public.
December 2012 - Current | Senior Designer
With the launch of the new Ghibli, Maserati is rapidly expanding its presence in North America. They have used this as an opportunity to implement their global brand identity for dealership design. Prophet, along with Turner and Townsend, has adapted the international brand identity to overcome the unique challenges of the North American market. The result is a holistic design program that has been sucessfully implemented across the United States and Canada.
June - Dec. 2011 | Design Intern
As an Intern at Prophet I had the opportunity to design for national and international clients including McDonald's, Citi, Pepsi, HP, Samsung, Emart, and Universal Studios, amongst many others. I was able to collaborate effectively on multidisciplinary teams with both brand strategists and graphic designers. I directly benefited the design team by creating renderings, technical drawings, videos, and infographics. The work on this page is a representative sample of my contributions as a member of the design team. My time as an Intern has taught me a unique strategy-led approach to design that will benefit me as I continue at Prophet and beyond.
WTC Digital Media Design
October - December 2013 | Designer
Prophet, along with a large team of digital specialists, collaborated on a proposal to Westfield for a digital media solution in the World Trade Center. The interdisciplinary team included members from Daktronics, Samsung, Apologue, and Audio Video and Controls Inc. Our team’s submittal focused on “creating a media-infused space” that enhanced the visitor’s experience by entertaining, informing and even surprising them as they interacted with the displays.
Retail Design Strategy
January - March 2013 | Designer
Prophet partnered with Cheil Worldwide to design Samsung’s next generation retail environments. Prophet was able to activate Samsung’s brand strategy by carefully curating the customer's experience of the retail space. The plan, materials, and graphic system all worked together to promote a feeling of discovery and engagement with the Brand. Prophet also developed a kit of “signature elements” that were flexible enough to adapt to retail spaces across a rage of formats.
Retail Design Strategy
March 2014 - May 2014 | Senior Designer
Zazen Bear is a new brand dedicated to spreading peace and wellness throughout the world. Zazen approached Prophet not only to articulate its new brand strategy, but also to define its visual identity and design its flagship store in Soho, New York. A truly interdisciplinary project, Zazen Bear incorporated brand strategy, graphic design, and architectural design to bring the project to fruition. The architect of record closely followed Prophet’s original design intent and the store is slated to open in the Fall of 2015.
December 2013 - Current | Senior Designer
Qdoba was in need of a transformation. Always seen as “second best,” Qdoba entrusted Prophet to help them grow beyond being a merely a challenger. Prophet employed its strategy-led approach to define a cohesive design target and create a relevant, persuasive and durable emotional positioning. We then translated these abstract ideas into a compelling visual identity and restaurant design. In the end we revolutionized all aspects of the Qdoba brand.
December 2014 - May 2015 | Senior Designer
The Famous Dave’s brand had lost its way. Competition from “fast-casual” restaurants drew FD’s millennial customers away from the traditional casual dining experience. We discovered this new generation still had a passion for bar-b-que, but craved something more than just good food. These customers valued social experiences and quality, over price and portion size.
First Class Lounge
July - August 2013 | Designer
Cathay Pacific planned to update the entire first class experience in the Hong Kong International Airport. Prophet’s proposal took a holistic approach, combining an updated brand strategy, visual system, and environmental design in an effort to create a catalyst for “real connections.” My role as a member of the architecture team focused on the branding of the lounge itself.
Dual Dealership Design
June 2015 | Senior Designer
Prophet's goal was to help Alfa Romeo re-enter the US market and grow substantially by creating an elevated Alfa experience inside a dual brand Fiat dealership. This branded space would appeal to competitive owners, new customers and the existing Alfisti fan base in the US. The design leveraged immersive digital technology to create a signature brand experience.