Retail Design Strategy
March 2014 - May 2014 | Prophet Senior Designer
Zazen Bear is a new brand dedicated to spreading peace and wellness throughout the world. Zazen approached Prophet not only to articulate its new brand strategy, but also to define its visual identity and design its flagship store in Soho, New York. A truly interdisciplinary project, Zazen Bear incorporated brand strategy, graphic design, and architectural design to bring the project to fruition. The architect of record closely followed Prophet’s original design intent and the store is slated to open in the Fall of 2015.
My role as a member of the three person architecture team was to translate the strategy into the physical design of the space. The customer journey is defined by peace and tranquility. Natural materials and tones are in sharp contrast to the synthetic materials of the city. The journey is also segmented into three distinct zones that gradually bring the customer deeper into the store, and into a meditative state. The three store zones are also reminiscent of the three segments of the bear itself.
Store Experience Video
This short video provided by Zazen Bear features Vice President, Nicholas Jeong describiThis short video provided by Zazen Bear features Vice President Nicholas Jeong as he describes the customer retail experience. The brand message “Peace of Mind” is infused throughout the space and defines every aspect of the customer journey. My Prophet team curated the customer experience for not only this flagship, but all future Zazen Bear stores.